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This Privacy Policy explains how Proselyn, a brand operated by DVAI LLC ("we," "us," "our"), collects, uses, shares, and protects your personal information when you visit our store or place an order. By using our site, you agree to this policy.

1. Information we collect

• Information you give us: name, email address, shipping and billing address, phone number (if provided), and order details.
• Payment information: processed securely by our payment providers (such as Shopify Payments, Shop Pay, PayPal, and similar). We do not store full payment card numbers on our systems.
• Information collected automatically: device and browser type, IP address, pages viewed, referring site, and similar usage data, collected through cookies and similar technologies.

2. How we use your information

• Process, fulfill, ship, and support your orders;
• Communicate with you about orders, service requests, and (with your consent) marketing;
• Detect, prevent, and address fraud, abuse, and security issues;
• Operate, analyze, and improve our store; and
• Comply with our legal obligations.

3. How we share information

We do not sell your personal information. We share it only with service providers who help us run the business, and only as needed, including:

• Shopify — our e-commerce platform and hosting;
• Our fulfillment partner — to produce and ship your order (receives your name and shipping address);
• Payment processors — to take payment securely;
• Shipping carriers — to deliver your order;
• Email/marketing and analytics providers — to send communications you've opted into and to understand site usage; and
• Authorities or advisors — when required by law, to enforce our terms, or to protect our rights.

4. Cookies

We use essential cookies (to run the store and your cart), and analytics and marketing cookies to improve and promote our products. You can control or disable cookies through your browser settings; disabling some cookies may affect how the site works.

5. Your rights & choices

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of certain processing. You can unsubscribe from marketing emails at any time using the link in each email. California residents have rights under the CCPA/CPRA, and EU/UK residents have rights under the GDPR/UK GDPR, including the rights described above. To exercise any right, email us at support@proselyn.com; we will respond as required by law and may need to verify your identity.

6. Data retention

We keep your information for as long as needed to provide our services, fulfill orders, comply with legal, tax, and accounting requirements, and resolve disputes, after which we delete or anonymize it.

7. Security

We use reasonable administrative, technical, and physical safeguards (and rely on Shopify's secure, PCI-compliant infrastructure) to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. International transfers

We are based in the United States and our service providers may process your information in the U.S. and other countries. Where required, we rely on appropriate safeguards for such transfers.

9. Children's privacy

Our store is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Effective" date above shows the latest version, and material changes will be posted on this page.

SMS/Text Message Marketing & Notifications

By opting in to SMS from Proselyn (operated by DVAI LLC), you consent to receive recurring automated marketing and transactional text messages (such as cart reminders, order and shipping updates, and promotions) at the phone number you provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.

We collect and store your phone number, opt-in status and source, and message engagement data in order to operate, secure, and improve the program. Your mobile phone number and SMS opt-in data will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.

You can opt out at any time by replying STOP to any message; you will receive one final message confirming your opt-out. Reply HELP for help, or contact us at support@proselyn.com. Please see our Terms of Service for the full SMS program terms.